Methodology

All single client projects are conducted in the strictest confidence. Unless otherwise instructed, the identity of the client remains anonymous. Confidence in our ability to conceal their identity is a major factor behind our sources’ willingness to divulge accurate data freely to us.

Few research agencies enjoy the same close working relationship with their respondents as we do. Other agencies are often ready to reveal their sources of information to the client, which destroys the trust so essential to obtaining objective data between researcher and respondent.

We conduct projects through

• Face to face and/or telephone interviews with key industry personnel using experienced multi-lingual researchers.
• Extensive field research

   using a variety of sources including:

• Over 1,000 industry contacts world-wide from manufacturers to end-users
• Our own extensive data bank
• Manufacturers’ data
• In our pricing studies, we do not, unlike other research agencies, use data from machinery distributors as this practice gives manufacturers a false picture of the true price-to-market achieved by their distributors and misleading data on competitors’ true price-to-market.